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4 Killer Tips to Write Good Sales Copy that Sells
By James Hamp
If you want a surefire way to market your business and increase sales, then look at the copy on your website, brochures, press releases, classified ads and sales letters.
Words are powerful things and a good copy makes you stand out from your competitors, establishes your credibility and expertise. A good sales copy attracts potential customers like a magnet. There are 4 key points to writing sales pitch that gets results – no matter what product, service or opportunity you are selling.
How to Write a Good Sales Pitch
1. Convey Key Messages
If you want busy people to read and respond to what you have
to offer, think in terms of benefits, the "what's in it for me" perspective.
People generally buy things in a very predictable way. They make a decision to buy based on emotion and defend or justify that decision with logic.
Generally, people want to be convinced that they're making a right choice which will make a positive difference in their life. They want to know they are buying the perfect solution to their problem.
Therefore, you should focus on benefits. Help potential customers imagine life with your product – time and money they'll save, how good they'll look and how great it'll make them feel.
2. Keep It Short and Sweet
Most people don’t have time to read lengthy prose these
days. Keep sentences no more than 20 words. The faster you convey your product or
service's benefits to the reader, the more likely you'll keep him or her reading.
Begin with your biggest benefit. If you put it at the end of your copy, you risk losing the reader before he or she gets to it.
Also, use plain English. Sure, buzzwords and jargon impress some people but not your average customer.
3. Let Others Do the Talking
Testimonials are one of your most powerful sales tools.
Testimonials from satisfied customers is a great way to show that you are as good
as you say you are and helps to build trust and value.
Be sure to use testimonials in your marketing literature.
4. Ask for the Sale
Now that you're connecting with your target market and have their
attention, your final step is to summarize your main points and ask for the sale.
Do you want potential customers to call you or e-
Remember your copy sells you 24/7. Whether it's a brochure, classified ad or pitch page on your website, your copy will act as a sales person delivering a message and influencing perceptions about your business and your brand.
A good sales copy can make a big difference to your company profile, the way people see your business and, ultimately, whether your potential customer will buy from you or not.
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