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4 Killer Tips to Write Good Sales Copy that Sells

By James Hamp

If you want a surefire way to market your business and increase sales, then look at the copy on your website, brochures, press releases, classified ads and sales letters.

Words are very powerful and a good copy makes you stand out from your competitors, establishes your credibility and expertise. A good sales copy attracts potential customers like a magnet. There are 4 key points to writing sales pitch that gets results – no matter what product, service or opportunity you are selling.

How to Write a Good Sales Pitch

1. Convey Key Messages
If you want busy people to read and respond to what you have to offer, think in terms of benefits, the “what’s in it for me” perspective.

Most people tend to buy things in a very predictable way. They often make a decision to buy based on emotion and defend or justify that decision with logic.

Generally speaking, buyers want to be convinced that they are making a right choice that will surely bring a positive difference in their life. They want to know that what they are going buy will be the perfect solution to their problem.

Therefore, you should focus on benefits of your product or services. Help potential customers imagine life with your product, for example, the amount of time and money they will save, how good they will look and how wonderful it will make them feel.

2. Keep It Short and Sweet
A lot of people these days don’t seem to have the time or patience to read lengthy prose. So the best thing to do is to keep sentences relatively short and direct, may be no more than 20 words. The faster you convey your product or service’s benefits to the reader, the more likely you will keep him or her reading.

In addition, always begin with your biggest benefit. If you put it at the end of your copy, you risk losing the reader before he or she gets to it.

More importantly, use simple easy-to-understand English. Buzzwords and jargon may impress some people but not your average customer.

3. Let Others Do the Talking
Testimonials are one of the most powerful sales tools to use in your marketing literature. Testimonials from satisfied customers is not only a great way to show that you are as good as you say you are, but will also help build trust and add value to your brand.

4. Ask for the Sale
Now that you are connecting with your target market and have their undivided attention, your final step is to summarize your main points and ask for the sale.

Do you want potential customers to call you, or e-mail for more product information, or schedule a free consultation? Or, do you want them to place an order now? Be clear and specific about what you want them to do. For instance, you can tell them to book before the end of December and save a big 50% off the list price, or click here to view your online brochure.

Remember your copy sells you 24/7. Whether it is a brochure, classified ad or pitch page on your website, your copy will act as a sales person delivering a message and influencing perceptions about your business as well as your brand.

Simply put, a good sales copy can make a huge difference to your company profile, the way people see your business and, ultimately, whether your potential customer will buy from you or not.

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